Wednesday, September 20, 2006

a new mac ad idea

(from McSweeney's)

Mac Guy and PC Guy stand just outside of an outdoor basketball court in an urban area. Mac Guy leans up against a fence with a relaxed and cocky grin on his face, while PC Guy stands anxiously wringing his hands.

After a moment, a gang of greaser-style young toughs appear and surrounds them, circling like a school of sharks and snapping their fingers in a threatening and rhythmic manner.

Mac Guy tells the clearly flustered PC Guy, "Don't worry, I'll handle this."

He steps forward and punches the nearest tough in the face. The tough hardly reacts, but Mac Guy screams in pain and cradles his shattered hand against his chest. All the toughs laugh and begin to tighten their circle, closing in for the kill ...

Suddenly, PC Guy lets loose with a horrific scream and steps forward, swinging his arms in wild circles. He launches himself into the middle of the gang as though he were the hammer of mighty Thor himself, sending young toughs flying through the air, trailing hair gel and switchblade combs behind them.

Once the battle is done, he returns to the cowering Mac Guy and helps him to his feet. Mac Guy looks at PC Guy, completely in awe of his powers.

"Dude, how did you do that?"

PC Guy straightens his suit and replies, "Your sleek design may be more aesthetically pleasing and practical, but it falls apart immediately when used as a weapon. I may be clunky and old-fashioned, but I'm easily heavy enough and sturdy enough to crush a man's skull."

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